The following search engine optimization tips are the most important
ones to use for a long-term search engine strategy:
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Unique titles
Place a unique title on every page of your web site using your top
keywords. Keep it short and include those keywords you most value.
-
Meta tags
Use the meta-tag description and meta-tag keywords attribute on
every page of your site that you want the search engines to index.
If you don't want a page indexed, then try the robots exclusion
tag. The robots.txt exclusion protocol has more support with spiders.
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Content
Write great content using your most important keywords prominently throughout
your web site. Visitors who read great content will link to your
web site and recommend it to others.
-
Link development
Develop a solid link development strategy obtaining listings in the top directories
and industry-related sites. Search engines measure both link popularity
and click-through popularity as part of their search engine algorithms.
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Keyword planning
Always do keyword planning on both the search engines and directories
to determine the best set of keywords and keyword phrases your target
audience is using. Look for "related searches" in search results for ideas.
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Site statistics software
Use site statistics software to measure your results. If your statistics
show that your site's visitors are typing in a set of keywords to
find your site, readjust the HTML tags for them.
-
Alternative text
Put alternative text in your graphic images that clearly describe
the graphic image and using your keywords whenever possible. Do not
put text in a graphic image that has nothing to do with your web
page.
-
Spam
Do not spam the search engines because they can and will permanently
delete your web pages from their indexes if you go too far. Examples
of spam include keyword stacking and stuffing, refreshing your web
pages too quickly, using invisible text or text that is too small.
For additional information about our search engine submission services,
contact sales@positionpro.com.
